The Strategy Diagram begins to show how the Strategy is implemented. It is a collection of linked Initiatives, Outcomes and Measures. Initiatives are decisions to achieve specified Outcomes. Outcomes are associated with Measures. Measures are used to determine whether the Outcome has been achieved. Strategies, Initiatives and Outcomes are frequently described in prose.
The associations between these elements are modeled as binary relationships. The relationships also have meaning and are frequently described in prose. The relationships StrategyHasMeasure, StrategyHasOutcome, and StrategyHasInitiative link the Strategy to its parts. A Strategy does not contain these parts exclusively because an Initiative may be a part of more than one Strategy.
In the Scorecard Diagram, a Strategy has a Scorecard which links to the Outcomes and Measures. In this diagram, Initiatives and Strategies also have Outcomes and Measures. However, not all of the Outcomes and measures associated with the Strategy or its Initiatives will be included in a Scorecard.
Initiatives are directly linked to their Outcomes, and Outcomes are directly linked to their Measures. An Outcome may be linked to an Initiative event though the Outcome is not a part of the Strategy. This will be the case when an Outcome is the expected byproduct“ of an Initiative, but the Outcome is not important in the Strategy, e.g. it does not affect the success or failure of the Strategy. Likewise, an Initiative may be linked to an Outcome that is part of a Strategy, but the Initiative itself is not a part of the Strategy (though it may be a part of another Strategy.
A Measure may be designated as a “leading” or “lagging” measure by associating a value with the Measure through the data property relation LeadLag.