===== Market Research =====
[[ddsf:public:guidebook:06_append:glossary:start| Return to Glossary ]]

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**Market Research** is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.


Source: [[https://www.investopedia.com/terms/m/market-research.asp | Market Research ]]