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| - | ====== 1 Introduction ====== | + | ====== 1.0 Introduction ====== |
| + | [[ocs:private:01.wp:bb| return to Top of White Paper ]] | ||
| + | : // “Today’s successful | ||
| + | organizations understand the | ||
| + | power from developing | ||
| + | knowledge services to achieve | ||
| + | organizational goals.” // | ||
| + | |||
| + | We have all heard the term “knowledge is power.” Today, knowledge is | ||
| + | business—“big business.” Organizations have learned it is not only what | ||
| + | they produce that makes them successful. It is also the knowledge of how | ||
| + | they improve products and services, and the use of that knowledge to | ||
| + | further benefit from continuous improvement that sets them apart from | ||
| + | their competition. | ||
| + | Amazon started as a homebased online bookseller in 1994, competing | ||
| + | against Borders, and Barnes and Noble. By 2011, the company had | ||
| + | expanded into selling music, clothes and Web services, to name a few. | ||
| + | Borders had filed for bankruptcy and Barnes and Noble was just holding | ||
| + | steady. By 2018, Amazon “[accounted] for nearly half of [all] online retail | ||
| + | sales.”(( | ||
| + | DePillis, Lydia, and Ivory Sherman. __Amazon's Extraordinary 25-Year Evolution.__ | ||
| + | CNN. Cable News Network, July 5, 2019. | ||
| + | [[https://www.cnn.com/interactive/2018/10/business/amazon-history-timeline/index.html]] | ||
| + | )) So what set Amazon apart from its completion? | ||
| + | |||
| + | Amazon has always been good at using its knowledge from continual | ||
| + | process improvement (CPI) as a business asset.(( | ||
| + | Marc Onetto. __When Toyota Met e-Commerce: Lean at Amazon.__. | ||
| + | McKinsey & Company. | ||
| + | Accessed January 24, 2019. | ||
| + | [[https://www.mckinsey.com/businessfunctions/operations/our-insights/when-toyota-met-e-commerce-lean-at-amazon]] | ||
| + | )) In 2003, Amazon | ||
| + | launched its first knowledge service, based on the online retail platform it | ||
| + | had been developing and perfecting since opening in 1994. Amazon | ||
| + | effectively took a byproduct of service delivery (knowledge of perfected | ||
| + | business practices), created a technology platform to support its practices, | ||
| + | used the platform internally to gain a competitive advantage, and then | ||
| + | opened the platform to the public as a service in 2006. Amazon Web | ||
| + | Services is now “one of the company’s biggest revenue drivers.”(( | ||
| + | Michael E. D. Koenig. | ||
| + | __What Is KM? Knowledge Management Explained__. | ||
| + | KMWorld, | ||
| + | January 15, 2018. | ||
| + | [[http://www.kmworld.com/Articles/Editorial/What-Is/What-is-KM-Knowledge-Management-Explained-122649.aspx]] | ||
| + | )) | ||
| + | Amazon’s development pattern is consistent with the stages of knowledge | ||
| + | service development (See Figure {{ref>stages}}) to refine its data, information and | ||
| + | knowledge into valuable digital services that first generate internal | ||
| + | efficiencies, and then are opened up to the public to generate revenue. | ||
| + | |||
| + | <figure stages> | ||
| + | {{ :ocs:private:wp:1.1_intro:screen_shot_2021-09-19_at_2.13.09_pm.png?200 | }} | ||
| + | <caption>Stages of Knowledge Service Development.</caption> | ||
| + | </figure> | ||
ocs/private/01.wp/bb/1.1_intro/start.1632015523.txt.gz · Last modified: 2021/09/18 21:38 by nick
