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| Both sides previous revision Previous revision Next revision | Previous revision | ||
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ocs:private:01.wp:bb:1.2_topics:4.how_bm_work [2021/09/19 14:20] nick |
ocs:private:01.wp:bb:1.2_topics:4.how_bm_work [2021/09/19 18:29] (current) nick ↷ Links adapted because of a move operation |
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| ====== Topic 4: How do business models work? ====== | ====== Topic 4: How do business models work? ====== | ||
| - | [[ocs:private:wp:1.2_topics:start | Return to Topics]] | + | [[ocs:private:01.wp:bb:1.2_topics:start| Return to Topics]] |
| Business modeling provides the building blocks for organizational and | Business modeling provides the building blocks for organizational and | ||
| Line 20: | Line 20: | ||
| ===== Amazon Prime ===== | ===== Amazon Prime ===== | ||
| - | [[ocs:private:wp:1.2_topics:4.how_bm_work | Return to Top]] | + | [[ocs:private:01.wp:bb:1.2_topics:4.how_bm_work| Return to Top]] |
| Switching costs is one of the seven business model mechanics defined in | Switching costs is one of the seven business model mechanics defined in | ||
| - | the Business Model Ontology10. This mechanism finds ways to keep | + | the Business Model Ontology(( |
| + | Osterwalder, Alexander, | ||
| + | __The Business Model Ontology a Proposition in a Design Science Approach__, | ||
| + | 2004, | ||
| + | [[http://www.hec.unil.ch/aosterwa/PhD/Osterwalder_PhD_BM_Ontology.pdf]] | ||
| + | )). This mechanism finds ways to keep | ||
| customers by creating a high cost for switching to a different service | customers by creating a high cost for switching to a different service | ||
| provider. Amazon Prime (AP) is an excellent example of a business model | provider. Amazon Prime (AP) is an excellent example of a business model | ||
| Line 35: | Line 40: | ||
| ===== Cell Phone Service Providers ===== | ===== Cell Phone Service Providers ===== | ||
| - | [[ocs:private:wp:1.2_topics:4.how_bm_work | Return to Top]] | + | [[ocs:private:01.wp:bb:1.2_topics:4.how_bm_work| Return to Top]] |
| Cell phone service providers like AT&T often use recurring revenue as a | Cell phone service providers like AT&T often use recurring revenue as a | ||
ocs/private/01.wp/bb/1.2_topics/4.how_bm_work.1632075609.txt.gz · Last modified: 2021/09/19 14:20 by nick
