To increase the benefits and reduce the costs, risks and timescales of using Information Technology within the retail sector by:
Developing and promoting standardized retail business models and practices that foster a shared understanding of retail business principles, terminology and data between retailers and their suppliers.
Establishing technical standards, specifications and best practices that enable communication of business data within retail enterprises, and between retail enterprises and their suppliers.
Creating standards for the integration of IT applications and devices into retail business systems.
Communicating the requirements of the retail industry to IT suppliers & users, both inside and outside
OMG.