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4.3.6.3 Attitude / Satisfaction Metrics

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About

Usability Metrics are generally done through standardized questions designed to capture a the user's sentiments about the application, product or system. The survey's pose questions to the users and provide a scale of acceptability the user chooses in assessing a particular attribute. The most common scale is based on the Likert Scales originally proposed in 1032 1).

Figure 1 gives a few of the Scales that Lickert defined. There are more available here:

Scale Attitude / Sentiment
Agreement Strongly Disagree Disagree Undecided Agree Strongly Agree
Frequency Never Rarely Sometimes Often Always
Importance Unimportant Slightly Important Moderately Important Important Very Important
Quality Very Poor Poor Fair Good Excellent
Likelihood Almost Never True Usually Not True Occasionally True Usually True Almost Always True
Score 1 2 3 4 5

Figure 1: The Lickert Scale

There are two ways that user satisfaction can be measured:

ISO also provides some guidance in how to assess User Satisfaction. See:

DIDO Specifics

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To be added/expanded in future revisions of the DIDO RA
1)
Saul McLeod, Likert Scale Definition, Examples and Analysis , Simply Psychology, 2019, Accessed 20 November 2020, https://www.simplypsychology.org/likert-scale.html